|Have my big, brown eyes
convinced you to part
with your money yet?
The Humane Society of the United States has quite the marketing gimmick going on. It has a tendency to air those late night television commercials depicting cats and dogs with big sad eyes while it asks you for just a little bit of money. It associates itself with local pet shelters. It wants you to believe that your little donation is going a long way to improving the life of one of those sad, neglected, and abused animals.
Scott Pruitt recently addressed the Oklahoma Farm Bureau and indicated he wants to see more accountability when it comes to charitable groups like HSUS. He stated:
“There’s a concern with charitable organizations-and this is not just with the Humane Society-but all charitable organizations when they raise money they make representations to those that they receive money from. I think there are many across the state of Oklahoma when they give to the Humane Society they think it’s going to local concerns. They believe they are actually benefitting an organization that helps make sure animals are taken care of locally and at the state level. And there’s a concern that that is not happening. As those dollars go nationally, there is a concern, perhaps, that they’re not coming back.
(Source: Oklahoma Farm Report)
Mr. Pruitt simply wants HSUS to hand over some information about what representations the organization has made through its advertising and donation literature and whether those representations are actually true. The cool thing is, the Attorney General’s office can actually hold HSUS accountable for it.
Image courtesy of James Barker / FreeDigitalPhotos.net.