The Farmer's Daughter USA

Hi, I'm Amanda! My family farms corn and soybeans in Southwest Michigan. I'm also a practicing attorney.

  • Home
  • Blog
  • Work with Me
    • Speaking
    • Giveaways
    • Social Media Consulting
    • Sponsored and Guest Posts
  • Gift Shop
    • Cart
    • Checkout
  • About Me
    • Media
    • Terms of Use

An Open Letter to H&M

July 27, 2020

Dear H&M:

I saw your recent commercial regarding sustainability. It shares your commitment to change your production now to help protect our environment for the future. You reported that already half of your materials “are recycled, organic, or sustainably sourced.” And you promise that by 2030, it will be 100 percent.

Let me be clear: trying to transition your business to a more sustainable model is awesome! Fast-and-cheap fashion has a big environmental footprint. So while your clothes are good for the ladies on a budget, it also taxes the environment.

But I’m afraid at least one piece of your strategy is more virtue signalling than anything else. That’s your adoption of organic fabrics. I’m not surprised you’re confused though; organic marketing has done quite a good job of confusing people. As a result, people tend to associate organic with environmentally friendly.

If you’re using organic cotton though, you’re missing out on the benefits of modern agriculture. More specifically, genetically modified crops, which aren’t allowed in organic production.

And that’s a big deal. Bioengineered cotton plants produce the Bt protein. The insects that like to feed on–and destroy–cotton plants aren’t able to digest the Bt protein. So when the munch on the cotton plant, it kills them. The good news: it’s completely harmless to humans. We digest the Bt protein just like any other protein.

The modification might not seem like a big deal, but it’s produced major results. Insecticide applications to cotton have been cut in half in the United States. In fact, in 2008, 44 percent of cotton fields required no foliar applications. And that same year, almost one-third of U.S. cotton acres required no insecticide applications at all. Remarkably, cotton yields have actually increased.

Farmers enjoy benefits, too. Cotton growers have seen their income increase by about $250 per hectare. GMO cotton has also decreased their costs for insecticide supplies, equipment, and labor.

But organic producers have been completely left out. Because the USDA’s organic program doesn’t allow genetically modified crops, organic farmers are still spraying insecticide onto their fields (yes, organic farmers use pesticides, too). And they aren’t seeing the boost in yields. So it takes more organic acres–and the resulting environmental impact–to grow the same as conventional acres. In fact, some estimates indicate that organic cotton yields less than half the global average per acre of conventional cotton. That’s huge!

So while I admire your sustainability goals, I’m asking that you reconsider your strategy. Turn back to conventionally grown cotton. Increase your reliance on GMO cotton. Invest in the discovery of new bioengineered traits. This is how we reach a sustainable future.

If you don’t, then your commercials, your policies, and your company are just paying lip service to these issues. It’s nothing more than virtue signalling. And that’s just not acceptable.

signature
Share this:
«
»

Filed Under: Biotechnology, Marketing, Organic, Production Methods

Comments

  1. Seppi says

    August 2, 2020 at 10:43 am

    Hi Amanda,

    You meant 2018 rather than 2008, did’nt you ?

    On the personal front, I offer you my best wishes for a full and prompt recovery.

    And, by the way, you will find many of your pieces translated on my blog.

    • Amanda says

      August 4, 2020 at 4:20 pm

      Nope, that statistic is from 2008. Thank you so much for your thoughts. 🙂

Hi, I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney and I'm passionate about agriculture!

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Subscribe via Email

Archives

Latest on Twitter


Warning: count(): Parameter must be an array or an object that implements Countable in /home/w7tip1fvtc2x/domains/thefarmersdaughterusa.com/html/wp-content/plugins/wd-twitter-feed/includes/Resource/TwitterResource.php on line 154

Warning: count(): Parameter must be an array or an object that implements Countable in /home/w7tip1fvtc2x/domains/thefarmersdaughterusa.com/html/wp-content/plugins/wd-twitter-feed/includes/Resource/TwitterResource.php on line 163

Error: You currently have access to a subset of Twitter API v2 endpoints and limited v1.1 endpoints (e.g. media post, oauth) only. If you need access to this endpoint, you may need a different access level. You can learn more here: https://developer.twitter.com/en/portal/product (error code: 453).
For more information, visit Error Codes & Responses.

Latest on Facebook

The Farmer's Daughter

4 days ago

The Farmer's Daughter

Green soybeans as far as the eye can see. I took this photo over the weekend. These beans should be turning yellow and drying for harvest. So why aren't they? Because...the spring drought.Seeds need water to germinate. But after we planted we didn't have rain for weeks. So those seeds just sat in the dirt and never sprouted. Then, finally, it rained. And the tiny plants started popping up.The problem? It was several weeks too late for planting. The question is whether they'll be ready to harvest before the snow flies. We have shorter seasons in Michigan, so it'll be close.

... See MoreSee Less


Photo

View on Facebook

·
Share



Share on Facebook



Share on Twitter



Share on Linked In



Share by Email

The Farmer's Daughter

2 weeks ago

The Farmer's Daughter

In my latest for AGDAILY I take a look at that status of plant-based "milks" and the FDA's moves on labeling.

... See MoreSee Less

'Almond Beverage': Yes, a label is finally doing it right! | AGDAILY

www.agdaily.com

The FDA's draft guidance on the milk label is a decent compromise on which the nutritional differences with actual milk must be clearly stated.

View on Facebook

·
Share



Share on Facebook



Share on Twitter



Share on Linked In



Share by Email

The Farmer's Daughter

2 weeks ago

The Farmer's Daughter

This man is a menace to society. It scares me to see certain groups giving him a favorable look."Conspiracy stories are simple, whereas reality is complicated."

... See MoreSee Less

Why RFK Jr.’s Science Disinfo Keeps Outrunning the Truth

plus.thebulwark.com

A conspiracy theory can be halfway around the world before a peer-reviewed replication can alphabetize its sources.

View on Facebook

·
Share



Share on Facebook



Share on Twitter



Share on Linked In



Share by Email

The Farmer's Daughter

2 weeks ago

The Farmer's Daughter

It’s harvest season in Michigan. Remember that even if you have to slow down to 20 mph and follow a tractor for one mile, it takes only three minutes of your time – about the same amount as waiting for one stoplight.

... See MoreSee Less


Photo

View on Facebook

·
Share



Share on Facebook



Share on Twitter



Share on Linked In



Share by Email

The Farmer's Daughter

2 weeks ago

The Farmer's Daughter

I'm just starting to look into the Agricultural Labeling Uniformity Act as a response to California's latest antics. This article is a good start.

... See MoreSee Less

Don’t let California override the EPA and hijack national farm policy

thehill.com

Some states — California, in particular — are trying to circumvent EPA’s career scientists with pesticide labeling regulations that conflict with the EPA’s scientific conclusions.

View on Facebook

·
Share



Share on Facebook



Share on Twitter



Share on Linked In



Share by Email

Latest on Instagram

thefarmersdaughterusa

I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney by day, and "agvocate" at night.

Amanda Zaluckyj
Green soybeans as far as the eye can see. I took Green soybeans as far as the eye can see. 

I took this photo over the weekend. These beans should be turning yellow and drying for harvest. So why aren't they? Because...the spring drought.

Seeds need water to germinate. But after we planted we didn't have rain for weeks. So those seeds just sat in the dirt and never sprouted. Then, finally, it rained. And the tiny plants started popping up.

The problem? It was several weeks too late for planting. The question is whether they'll be ready to harvest before the snow flies. We have shorter seasons in Michigan, so it'll be close.
Sunsets on the #farm are the best. 😍 Sunsets on the #farm are the best. 😍
💜💜 💜💜
Don't let anyone make you feel bad about not purch Don't let anyone make you feel bad about not purchasing fresh fruits and vegetables. It all counts.

#modernagriculture #foodproduction #usfarmers #usagriculture #usfarms #food #knowyourfarmer #knowyourfood #modernag #farms #sustainableagriclture #sustainablefarming
I visited one of my favorite local farm stands ove I visited one of my favorite local farm stands over the weekend. I thought I'd buy a couple zucchini and cantaloupe. But the zucchini looked more like clubs, and the cantaloupe was too ripe for my taste. So I passed on those and bought some tomatoes that maybe cost more than I would have preferred.

But you know what I didn't do? I didn't complain about the zucchinis' size. I didn't fuss about the melons' ripeness. I didn't criticize the tomatoes' price. Instead, I smiled at the lovely lady and made small talk as I paid and went about my day. 

Why? Because I remember what it was like being out by the side of the road hot day after hot day. I know that we all poured everything we had into that produce. I remember how defeating it felt when some criticized it. I know that the price is probably around market value, even if it's cheaper in the grocery store. And I know that the farm family behind that cash register is giving everything they have to chase a dream.

I won't be the one to rain on their parade. 

#Respect
Happy #nationaldogday from Mischa! #nationaldogda Happy #nationaldogday from Mischa!

#nationaldogday🐶 
#pittiemix 
#blacklab 
#mischa
Mischa and I are home on the farm for the weekend. Mischa and I are home on the farm for the weekend. And we're loving it.
It isn't one or the other. Farmers care about all It isn't one or the other. Farmers care about all of it.

#agriculture #farming #sustainablefarming #sustainability
I threw a birthday party for Mischa! It was over t I threw a birthday party for Mischa! It was over the top and wonderful. And she had so much fun surrounded by people that love her. 💕

Thanks to everyone who came out to celebrate my little love. 💜
Load More... Follow on Instagram

Copyright © 2023 · Website Design By Jumping Jax Designs

Go to mobile version