The Farmer's Daughter USA

Hi, I'm Amanda! My family farms corn and soybeans in Southwest Michigan. I'm also a practicing attorney.

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UPDATE: Panera Bread Doesn’t Care They’ve Offended Farmers

July 31, 2013

Because, despite various, pathetic attempts at apologies, they keep right on doing it. 
If you’ve missed the #PluckEZChicken controversy, read my article on it to catch up. After a hailstorm of tweets about Panera insinuating farmers were lazy, the company attempted some (fairly lame) apologies to farmers. 
Check this one out: 
We didn’t mean to offend anyone with those advertisements suggesting that those in your profession are lazy and looking to live on east street. No, seriously. 
But if the attempts at an apology weren’t insincere enough, Panera has kept right on misleading consumers about antibiotics in chicken. They haven’t pulled the advertising promoting their chicken as antibiotic free and they certainly haven’t back down on social media.
Check out this exchange: 

So, apparently a half-hearted apology to farmers because “whoops, we got caught” was supposed to satisfy us. On the other hand though, we weren’t supposed to notice that they’re continuing to tell consumers misleading information?

We only use antibiotics to keep our animals healthy, just like you’d give to your pets. But, we also adhere to strict regulations about what happens after we give an animal those antibiotics. Let me repeat information I’ve posted before:

Should I be concerned about antibiotics in my meat?

  • The FDA does not allow meat to be sold with traces of antibiotics above strict safety limits. The U.S. Food Safety and Inspection Service (FSIS) performs scheduled, but random, testing of meat nationwide. According to FDA and FSIS regulations, livestock antibiotic use requires specific withdrawal times, or a set number of days that must pass between the last antibiotic treatment and the animal entering the food supply. This ensures the drugs have sufficiently cleared an animal’s system.

Panera should seriously be ashamed for these deceptive advertising scams in an attempt to make a quick buck. Instead of celebrating the hard work of our farmers, the care we give our animals, and our adherence to regulations meant to keep our food safe, they decided to throw us under the bus.

And they aren’t one bit sorry about it.

In the end, was it really worth ticking off the people that, quite literally, supply all of the food products you sell?

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Filed Under: Uncategorized Tagged With: animal agriculture, antibiotics, media, Panera, update

Comments

  1. Barbara says

    July 31, 2013 at 9:32 pm

    Apparently they just don't care (who they tick off)!I honestly can't believe the whole campaign or the slow and half-hearted response when confronted with the error of their ways. But, then again…yes, I can.This one got a lot of publicity for farmers. Maybe it made a difference that we just don't know about yet. Here's hopin'!

Hi, I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney and I'm passionate about agriculture!

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thefarmersdaughterusa

I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney by day, and "agvocate" at night.

Amanda Zaluckyj
Green soybeans as far as the eye can see. I took Green soybeans as far as the eye can see. 

I took this photo over the weekend. These beans should be turning yellow and drying for harvest. So why aren't they? Because...the spring drought.

Seeds need water to germinate. But after we planted we didn't have rain for weeks. So those seeds just sat in the dirt and never sprouted. Then, finally, it rained. And the tiny plants started popping up.

The problem? It was several weeks too late for planting. The question is whether they'll be ready to harvest before the snow flies. We have shorter seasons in Michigan, so it'll be close.
Sunsets on the #farm are the best. 😍 Sunsets on the #farm are the best. 😍
💜💜 💜💜
Don't let anyone make you feel bad about not purch Don't let anyone make you feel bad about not purchasing fresh fruits and vegetables. It all counts.

#modernagriculture #foodproduction #usfarmers #usagriculture #usfarms #food #knowyourfarmer #knowyourfood #modernag #farms #sustainableagriclture #sustainablefarming
I visited one of my favorite local farm stands ove I visited one of my favorite local farm stands over the weekend. I thought I'd buy a couple zucchini and cantaloupe. But the zucchini looked more like clubs, and the cantaloupe was too ripe for my taste. So I passed on those and bought some tomatoes that maybe cost more than I would have preferred.

But you know what I didn't do? I didn't complain about the zucchinis' size. I didn't fuss about the melons' ripeness. I didn't criticize the tomatoes' price. Instead, I smiled at the lovely lady and made small talk as I paid and went about my day. 

Why? Because I remember what it was like being out by the side of the road hot day after hot day. I know that we all poured everything we had into that produce. I remember how defeating it felt when some criticized it. I know that the price is probably around market value, even if it's cheaper in the grocery store. And I know that the farm family behind that cash register is giving everything they have to chase a dream.

I won't be the one to rain on their parade. 

#Respect
Happy #nationaldogday from Mischa! #nationaldogda Happy #nationaldogday from Mischa!

#nationaldogday🐶 
#pittiemix 
#blacklab 
#mischa
Mischa and I are home on the farm for the weekend. Mischa and I are home on the farm for the weekend. And we're loving it.
It isn't one or the other. Farmers care about all It isn't one or the other. Farmers care about all of it.

#agriculture #farming #sustainablefarming #sustainability
I threw a birthday party for Mischa! It was over t I threw a birthday party for Mischa! It was over the top and wonderful. And she had so much fun surrounded by people that love her. 💕

Thanks to everyone who came out to celebrate my little love. 💜
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