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Hi, I'm Amanda! My family farms corn and soybeans in Southwest Michigan. I'm also a practicing attorney.

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Tyson’s Trendtellers Council Projects Food Trends for 2019

November 30, 2018

Tyson Foods is biggest U.S. food company. To stay on top, it recognizes that it needs to stay abreast of the latest food trends. So earlier this year it formed the Trendtellers Council and packed it full of food leaders and innovators. That council has now delivered its first list of projected food trends.

The council predicts these will be the biggest and hottest trends for 2019:

  • Personalized foods to promote health and beauty
  • Transparent food takes hold
  • More protein in more forms
  • The power of smart technology and food
  • Food as a form of self-expression
  • Fusion of global cuisines at home

So what do these mean and how can agriculture capitalize? I’ll explain…

Personalized foods to promote health and beauty

This is essentially the idea that we eat certain foods to reach certain goals. The council suggests that perhaps a certain snack could be consumed with your morning coffee to really get your brain to “crackle with energy.” Instead of just eliminating unnecessary ingredients, we add “superfoods” to give us a boost.

Unfortunately, there is no such thing as a “superfood.” And there is no scientific evidence suggesting that your DNA can help you personalize your diet for the best you. But agriculture can benefit by doing a better job promoting our products based on this insight. Milk should be marketed as a great source for lots of protein and essential nutrients. Beef isn’t just for dinner, it helps fuel your workouts. How does your product help people accomplish their goals?

Transparent food takes hold

Yes, we know all know that consumers want more information about their food. They want to know where it was grown, how it was grown, how it was harvested, and how it landed on their plates. And while much of this seems trivial to farmers, its a reminder that this trend isn’t going any where soon.

That means ag-vocating is more important than ever. Someone is going to tell the story of agriculture. If it isn’t farmers, it probably won’t be the narrative we like. So we need to continue to open up and let consumers get to know us.

More protein in more forms

Consumers want protein, protein, and more protein. Public demand for meat continues to rise, reaching record highs in 2018. And new trends like insect protein and cell-based meats are also expected to take off.

Animal farmers are obviously in a great spot to take advantage of this trend. And other farmers should consider whether they could benefit from raising sources of protein.

The power of smart technology and food

This might be the most cutting-edge trend on the list. As everything in our world becomes “smart,” we can expect our food to follow suit. The council predicts more recipe apps that can work directly with your appliances and walk you through preparing new dishes.

Although the trend is removed from the farm, farmers can still take note. Consumers are interested in the intersection of food and technology. Production agriculture has adopted lots of technology. And the public has always reacted with interest when we tell them about it. So we should keep doing that!

Food as a form of self-expression

This is probably the hardest thing for agriculture. As discussed on A User’s Guide to Cheating Death, the natural fallacy takes hold because people see food as a form of self-expression. That’s why organic and non-GMO foods are forms of identity. It makes people feel really good about their choices and who they are.

But farmers can take advantage of this too. I purchase Land O’Lakes products because the company has always supported family farmers. I don’t buy groceries with The Non-GMO Project labels because the label is toxic. We need to make supporting good brands that don’t use fear as fashionable as possible!

Fusion of global cuisine at home

In a nutshell: more flavors and options at home. Consumers want something interesting, including options from around the world. And they’re willing to pay for it. Millennials specifically embrace this trend because its food as an experience.

This one is exciting because it means farmers can venture out to try new crops and take some risks. If they find the right flavor profiles, maybe it pays off.

What do you think? Did the council get it right? Are they nuts? Do you identify with any of these trends?

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Filed Under: Special Issues Tagged With: GMO, labeling, labels, media, organic, trends

Comments

  1. Heather says

    December 2, 2018 at 3:31 pm

    Why are you against GMO labeling? Don’t people have a right to know what they eat? I’m sure the people of Flint would have appreciated knowing what was in their water. It is strange that you would call it fear mongering. It almost sounds like your attitude is more closely aligned with say… Pelosi-ism? or communism? We are big Ag/govt, you have no need to know, just eat. It’s a peculiar stance – please explain.

    • Amanda says

      December 2, 2018 at 3:59 pm

      I’m not sure what Flint water has to do with GMO labeling, so I’ll ignore that particular jibe. The water in Flint was hurting people. GMOs don’t hurt people. A completely false equivalence.

      I’m against a label that says “Made with GMOs” because it informers consumers of nothing. Combined with the anti-GMO activists that have spread lies and falsehoods about the technology, you might as well put a skull and cross bones on the label. Because that’s their intent – they want to demonize the technology and then use the labels as a way to drive down market demand. In reality, it has absolutely nothing to do with informing consumers or giving them a choice (if it did, they wouldn’t try to scare people with false information).

      But I do support the labeling scheme proposed by the USDA. It includes a label that shines a positive light on foods containing BE crops. It doesn’t necessarily tell consumers anything more about the product (because unless you know the trait, what difference does it make?), but it also doesn’t demonize a perfectly safe product.

      And you don’t know anything about my political views, so that’s a very strange comment as well. I think you will find though, that most farmers, regardless of size, have adopted GMO technology. So however you want to define “big” ag is rather pointless. Family farmers, big and small, find it beneficial.

  2. Dennis Laughton says

    December 3, 2018 at 12:49 pm

    Beef is an excellent source of haem-iron something that vegetables can not supply.

Hi, I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney and I'm passionate about agriculture!

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thefarmersdaughterusa

Amanda | The Farmer's Daughter USA
I'm a proud farmer's daughter & advocate for modern agriculture. U.S. farmers are leaders in sustainability.

Amanda Zaluckyj
Just a reminder. #agriculture #usagriculture #far Just a reminder.

#agriculture #usagriculture #farmers #usfarmers #farming #farmfamilies #sustainableag #sustainableagriculture #sustainable #sustainability #farmerscare #homegrown #localagriculture #knowyourfarmer #shoplocal #madeintheusa #madeintheus #americanagriculture
Happy Thanksgiving! I realized this morning that Happy Thanksgiving!

I realized this morning that it's been 20 years since I performed in the Macy's Thanksgiving Day Parade. What a trip!

I hope you and yours have a lovely day! πŸ¦ƒ
Honestly, what is she even doing?? #Mischa #dogsl Honestly, what is she even doing??

#Mischa
#dogslife
She's got me. #dogslife #onlyfurbaby #naptime She's got me. 

#dogslife #onlyfurbaby #naptime
Some of you see this picture and appreciate the vi Some of you see this picture and appreciate the view. Our grain cart driver (mom) just sees that scary hill to drive up. 🫣

 #farming #sustainableag #agriculture #sustainableagriculture #farmers #sustainableagriculturepractices #sustainable #agriculturelife #agricultureeducation #farm #farmer #harvest23🌾
Happy Halloween! I dressed up as an attorney today Happy Halloween! I dressed up as an attorney today. 🀣

Oh, lawyer jokes. Listen, if you can't make fun or yourself and have a little fun, what are you even doing?
It's true. My puppy. πŸ’œπŸ’œ It's true. My puppy. πŸ’œπŸ’œ
The first 25 acres of soybeans are done! But the b The first 25 acres of soybeans are done! But the beans still have very high moisture content. It's so high the granary won't accept them. So we'll have to dry them.

The big concern with soybeans is that the pods won't pop open. If that happens, they'll be discarded  out the back of the combine with the other plant material. Obviously not what we want to happen. After testing a bit, enough were opening that we felt like we should just get started.

Slow going, but at least it's going!

 #farming #sustainableag #agriculture #sustainableagriculture #farmers #sustainableagriculturepractices #sustainable #agriculturelife #agricultureeducation #farm #farmer #fearfree #cleanfood #foodsafety #dietfads #FactsNotFear #cleaneatingdiet #foodlabels #truth #cleaneating #Harvest2023
We're still not harvesting yet. Why not? Moisture We're still not harvesting yet. Why not? Moisture content.

We're currently about 4 weeks behind. But we can't start because our crops are still too wet. The moisture content is the amount of water in each kernel or soybean. If there's too much, they can spoil in storage. If it's really too high, then combine has a hard time handling it.

For corn, the sweet spot is about 15%. We have a dryer system on the farm that can help finish the kernels to the correct moisture level. But the dryer takes a lot of energy to run, so its cost prohibitive if the moisture content is too high. And if we try to sell the crop when it's too wet, we'll take a price hit at the grain elevator. So either the granary dries it, we dry it, or Mother Nature dries it. Right now, it's still too wet for after-harvest drying.

The other complication is that IT. JUST. KEEPS. RAINING. That doesn't help because the corn doesn't have a chance to dry out, and it maintains that moisture. We need some warm, dry days to speed up the process.

So, for now, we're still waiting...

#harvest23
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