Unfortunately, the ad campaign just got worse. Dairy Carrie blogged about the new ads (featuring EZChicken — suggesting that farmers using antibiotics are lazy).
Diary Carrie then spoke with the Marketing Director over at Panera Bread and blogged about what he said. Thanks to her efforts, the EZChicken marketing is being taken down. (Awesome job!)
But not the commercials that I originally posted about.
So, Dairy Carrie is starting a new campaign and I love it! #PluckEZChicken. In regular speak, stop selling your produce by fear mongering.
The “culture of fear” is out of hand. The science and facts be damn, as long as the company can market their product. That’s exactly what Panera Bread is doing here — imposing fear into consumers in order to alter their choices and pay more for a Panera Bread chicken item.
That’s wrong. That’s deceitful. And that’s unethical.
So, as a show of solidarity with Dairy Carrie’s #PluckEZChicken campaign, I encourage everyone to get involved. Farmers have to stand together, or these people will continue to walk all over us. We have to stand up and correct the record.
And that starts with you letting your friends know about this.
Oh, and don’t go eat at Panera Bread until this madness stops.
These mass tort cases--and the lawyers who bring them---are an absolute nightmare. While they once focused on pharmaceutical companies, they now have agriculture in their sights. And millions of consumers see advertisements about how dangerous crop-protection tools are, leading them to believe it's accurate. ... See MoreSee Less