#PluckEZChicken

A few weeks ago I posted about Panera Bread’s advertising campaign that was basically attacking farmers, while at the same time, blatantly lying about the poultry industry.

Unfortunately, the ad campaign just got worse. Dairy Carrie blogged about the new ads (featuring EZChicken — suggesting that farmers using antibiotics are lazy).

Diary Carrie then spoke with the Marketing Director over at Panera Bread and blogged about what he said. Thanks to her efforts, the EZChicken marketing is being taken down. (Awesome job!)

But not the commercials that I originally posted about. 

So, Dairy Carrie is starting a new campaign and I love it! #PluckEZChicken. In regular speak, stop selling your produce by fear mongering. 

The “culture of fear” is out of hand. The science and facts be damn, as long as the company can market their product. That’s exactly what Panera Bread is doing here — imposing fear into consumers in order to alter their choices and pay more for a Panera Bread chicken item. 

We see it all the time with the anti-GMO movement.

That’s wrong. That’s deceitful. And that’s unethical.

So, as a show of solidarity with Dairy Carrie’s #PluckEZChicken campaign, I encourage everyone to get involved. Farmers have to stand together, or these people will continue to walk all over us. We have to stand up and correct the record. 

And that starts with you letting your friends know about this.

Oh, and don’t go eat at Panera Bread until this madness stops.