Smirnoff has joined the growing list of liquor companies adopting the non-GMO label. But one Kansas liquor store isn’t tolerating it!
We are having a stock reduction sale on all Smirnoff vodkas, cost plus tax! Smirnoff vodka has decided to move to a non-gmo brand. As we are also the owners of a farm; we are going to stand up for our morals and science and not be brand bullied into selling something trying to make a bad name for GMO crops. We support our Agriculture community and stand by our farmers; who lose hours at their table to bring food to other tables. We choose to believe science not fear mongering propaganda. We have many other types of vodka that are a better quality. Many vodkas we carry are made here in Kansas with Kansas grain!! We will be hosting a vodka tasting soon for everyone to try some wonderful flavored and regular vodkas, so be on the lookout for that date. We appreciate your understanding and hope you will stand with us in support of our Agriculture community and say no to Smirnoff Vodka
The store is clearancing all its current stock of Smirnoff products to cost plus tax, and not ordering any new inventory.
The non-GMO label is offensive to farmers because it demonizes a safe technology that has revolutionized the industry. Since adopting bioengineered crops farmers have benefitted with higher yields and increased profits. And because many GMO crops require less chemical pest protection, they are generally better for the environment. Scientific consensus says these crops are just as safe as their non-GMO counterparts.
But don’t tell that to radical organizations like The Non-GMO Project, which has made its fortunes through selling a fear-based narrative. The public relations campaigns against these safe crops has even lead to a national labeling requirement.
Not all consumers are fooled though. There has been a marked increase in vocal outcry when companies try to adopt this marketing strategy. (Just ask Stonyfield Organic.)
A & C Liquid Assets is one of the first companies to take a product with the non-GMO label off its shelves. Hopefully this will be the start of a new trend at grocery and liquor stores across the country!
Well done, A & C Liquid Assets! Thank you for standing with farmers and science!