The Farmer's Daughter USA

Hi, I'm Amanda! My family farms corn and soybeans in Southwest Michigan. I'm also a practicing attorney.

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General Mills Brings Back the Milk Mustache

January 13, 2021

Your favorite cereal characters will soon sport a familiar feature: the milk mustache! General Mills has partnered with the Milk Processors Education Program for limited edition cereal boxes featuring the got milk? campaign. The Trix, Lucky Charms, and Cheerios’ mascots will don the white mustache to encourage eaters to include milk in their morning meal.

“We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,” said Amy Cohn, senior nutrition manager at General Mills. “And for kids who eat cereal, 53 percent of their daily milk consumption comes from pouring cereal and milk together.”

The got milk? campaign is probably more familiar to those of us a little older. It originally launched in 1993 with the California Milk Producers Board. It was later licensed by MPEP and became nationally recognized. In 2014, MPEP retired the campaign and opted for a new marketing strategy.

As further incentive to shoppers, the cereal boxes will include $2 rebate coupons whenever cereal and milk is purchased together. You can learn more about and apply for the rebate here.

I’ve had my beefs with General Mills, but this is an excellent idea! Milk has so many essential nutrients and vitamins, making it an important part of anyone’s diet. Parents pairing it with cereal can find an easier way to get their kids to eat the healthy stuff. I’m hopeful it’ll also be a boon to our dairy farmers who are struggling financially right now.

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Filed Under: Special Issues Tagged With: marketing, media, milk

Hi, I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney and I'm passionate about agriculture!

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thefarmersdaughterusa

Amanda | The Farmer's Daughter USA
I'm a proud farmer's daughter & advocate for modern agriculture. U.S. farmers are leaders in sustainability.

Amanda Zaluckyj
Just a reminder. #agriculture #usagriculture #far Just a reminder.

#agriculture #usagriculture #farmers #usfarmers #farming #farmfamilies #sustainableag #sustainableagriculture #sustainable #sustainability #farmerscare #homegrown #localagriculture #knowyourfarmer #shoplocal #madeintheusa #madeintheus #americanagriculture
Happy Thanksgiving! I realized this morning that Happy Thanksgiving!

I realized this morning that it's been 20 years since I performed in the Macy's Thanksgiving Day Parade. What a trip!

I hope you and yours have a lovely day! 🦃
Honestly, what is she even doing?? #Mischa #dogsl Honestly, what is she even doing??

#Mischa
#dogslife
She's got me. #dogslife #onlyfurbaby #naptime She's got me. 

#dogslife #onlyfurbaby #naptime
Some of you see this picture and appreciate the vi Some of you see this picture and appreciate the view. Our grain cart driver (mom) just sees that scary hill to drive up. 🫣

 #farming #sustainableag #agriculture #sustainableagriculture #farmers #sustainableagriculturepractices #sustainable #agriculturelife #agricultureeducation #farm #farmer #harvest23🌾
Happy Halloween! I dressed up as an attorney today Happy Halloween! I dressed up as an attorney today. 🤣

Oh, lawyer jokes. Listen, if you can't make fun or yourself and have a little fun, what are you even doing?
It's true. My puppy. 💜💜 It's true. My puppy. 💜💜
The first 25 acres of soybeans are done! But the b The first 25 acres of soybeans are done! But the beans still have very high moisture content. It's so high the granary won't accept them. So we'll have to dry them.

The big concern with soybeans is that the pods won't pop open. If that happens, they'll be discarded  out the back of the combine with the other plant material. Obviously not what we want to happen. After testing a bit, enough were opening that we felt like we should just get started.

Slow going, but at least it's going!

 #farming #sustainableag #agriculture #sustainableagriculture #farmers #sustainableagriculturepractices #sustainable #agriculturelife #agricultureeducation #farm #farmer #fearfree #cleanfood #foodsafety #dietfads #FactsNotFear #cleaneatingdiet #foodlabels #truth #cleaneating #Harvest2023
We're still not harvesting yet. Why not? Moisture We're still not harvesting yet. Why not? Moisture content.

We're currently about 4 weeks behind. But we can't start because our crops are still too wet. The moisture content is the amount of water in each kernel or soybean. If there's too much, they can spoil in storage. If it's really too high, then combine has a hard time handling it.

For corn, the sweet spot is about 15%. We have a dryer system on the farm that can help finish the kernels to the correct moisture level. But the dryer takes a lot of energy to run, so its cost prohibitive if the moisture content is too high. And if we try to sell the crop when it's too wet, we'll take a price hit at the grain elevator. So either the granary dries it, we dry it, or Mother Nature dries it. Right now, it's still too wet for after-harvest drying.

The other complication is that IT. JUST. KEEPS. RAINING. That doesn't help because the corn doesn't have a chance to dry out, and it maintains that moisture. We need some warm, dry days to speed up the process.

So, for now, we're still waiting...

#harvest23
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