Talk about peer pressure — some mommies are attempting to make themselves feel better by pushing other moms into feeding their family in a certain way.
A couple weeks ago, the NY Post published an article about the “organic mommy mafia.” The article reveals several examples of moms that have become convinced they may only feed their children organic food (one even claims her kid’s ADD gets worse if he eats conventional goldfish crackers…). Based on a guilty feeling of not being the perfect mom, these mommies are making up for it by purchasing all organic food and not minding the lack of benefits.
The article cites a study I shared earlier this year about organic farmers purposely using deceptive marketing in order to sell their products. Organic and conventional foods have the exact same nutritional values and concerns about pesticide residues has been debunked, but that doesn’t necessarily stop the organic industry from using the marketing or the “mafia mommies” eating it up.
The articles goes on to point out:
Organic-food companies continue to profit from the misinformation that conventional food is somehow dangerous. If this were any other industry trying to take advantage of them, mind you, these moms would be up in arms.
It’s not just that these mothers are misinformed. Or that they fear for the safety of their children. For some of them, feeding their families organic is a status symbol.
Because let’s face it, if you can afford the organic version of everything, you’re doing pretty well for yourself.
Too bad these moms have fallen for the marketing tricks, because they could probably use all of the peer pressure to set the record straight.
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