The natural fallacy is an erroneous belief that anything natural is good, while anything synthetic is bad.
Adherents to the natural fallacy often apply this concept to medicine and food.
Yet they forget that nature isn’t always our friend. There are many things in nature that try to harm or kill us, including predators.
Unfortunately, what people fail to realize is that marketers have adopted the term natural without a regulated definition. Although the FDA has taken steps over the last decade to define the term, it still hasn’t reached a consensus.
We should all be careful to evaluate whether we perceive things through the natural fallacy.