The Farmer's Daughter USA

Hi, I'm Amanda! My family farms corn and soybeans in Southwest Michigan. I'm also a practicing attorney.

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Snack Bar Debuts with Regeneratively Grown Label. Do We Care?

March 25, 2021

As soon as “regenerative agriculture” became trendy, it was only a matter of time until someone used it as a food label. Savory Institute launched its Land to Market Ecological Outcome Verification. It’s meant to “measure the land as a living system,” and focuses on soil health, biodiversity, and ecosystem function.

And we now know that Epic’s Beef-Barbacoa Inspired Bar will be the first product to display the EOV label. According to Epic, “the beef in this product was raised using regenerative farming practices that improve soil health, biodiversity, and ecosystem function.” Unsurprisingly, consumers can find the bar online and at Whole Foods.

Honestly, this is such an eye roll. When the term regenerative agriculture started popping up in sustainability discussions, I knew where it was headed. It’s simply virtue signaling; consumers feel good buying it and big brands feel good displaying it. But it doesn’t really mean anything.

Farmers are already concerned about soil health, biodiversity, and local ecosystems. In fact, when it comes to soil health, I’d go so far as to say farmers are obsessed with it! So if there are new techniques and production methods that will bolster these things on our farms, we’re already doing it.

And that’s why I’m so skeptical of yet another verification label. It isn’t really telling us anything. It just creates divisions within the industry, and it alludes to some farmers not being sustainable. That’s hardly fair.

Every farm is different. There isn’t a one-size-fits-all approach to any of this. And the best person to evaluate what works and what doesn’t is the farmer who is intimately knowledgeable with that farm. And then farmers work with experts, like agronomists, to take advantage of that knowledge.

Now that isn’t to suggest that we shouldn’t care about the environment. And it doesn’t mean consumers are out of luck if they want to know that their food is grown sustainably. But that isn’t what this label tells them. It just makes them think that’s what it means.

The problem is that activist groups, bad food labels, and misleading headlines have separated those who eat from farmers. We fix it by reestablishing trust. Because I believe that when consumers learn about modern agriculture, they’ll appreciate that farmers share their desire for more sustainable lifestyles.

And that’s better than a virtue-signaling label.

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Filed Under: Production Methods Tagged With: label, labels, productive methods, regenerative agriculture, soil health

Hi, I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney and I'm passionate about agriculture!

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Green soybeans as far as the eye can see. I took this photo over the weekend. These beans should be turning yellow and drying for harvest. So why aren't they? Because...the spring drought.Seeds need water to germinate. But after we planted we didn't have rain for weeks. So those seeds just sat in the dirt and never sprouted. Then, finally, it rained. And the tiny plants started popping up.The problem? It was several weeks too late for planting. The question is whether they'll be ready to harvest before the snow flies. We have shorter seasons in Michigan, so it'll be close.

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thefarmersdaughterusa

I'm Amanda. My family farms corn and soybeans in Southwest Michigan. I'm an attorney by day, and "agvocate" at night.

Amanda Zaluckyj
Green soybeans as far as the eye can see. I took Green soybeans as far as the eye can see. 

I took this photo over the weekend. These beans should be turning yellow and drying for harvest. So why aren't they? Because...the spring drought.

Seeds need water to germinate. But after we planted we didn't have rain for weeks. So those seeds just sat in the dirt and never sprouted. Then, finally, it rained. And the tiny plants started popping up.

The problem? It was several weeks too late for planting. The question is whether they'll be ready to harvest before the snow flies. We have shorter seasons in Michigan, so it'll be close.
Sunsets on the #farm are the best. 😍 Sunsets on the #farm are the best. 😍
💜💜 💜💜
Don't let anyone make you feel bad about not purch Don't let anyone make you feel bad about not purchasing fresh fruits and vegetables. It all counts.

#modernagriculture #foodproduction #usfarmers #usagriculture #usfarms #food #knowyourfarmer #knowyourfood #modernag #farms #sustainableagriclture #sustainablefarming
I visited one of my favorite local farm stands ove I visited one of my favorite local farm stands over the weekend. I thought I'd buy a couple zucchini and cantaloupe. But the zucchini looked more like clubs, and the cantaloupe was too ripe for my taste. So I passed on those and bought some tomatoes that maybe cost more than I would have preferred.

But you know what I didn't do? I didn't complain about the zucchinis' size. I didn't fuss about the melons' ripeness. I didn't criticize the tomatoes' price. Instead, I smiled at the lovely lady and made small talk as I paid and went about my day. 

Why? Because I remember what it was like being out by the side of the road hot day after hot day. I know that we all poured everything we had into that produce. I remember how defeating it felt when some criticized it. I know that the price is probably around market value, even if it's cheaper in the grocery store. And I know that the farm family behind that cash register is giving everything they have to chase a dream.

I won't be the one to rain on their parade. 

#Respect
Happy #nationaldogday from Mischa! #nationaldogda Happy #nationaldogday from Mischa!

#nationaldogday🐶 
#pittiemix 
#blacklab 
#mischa
Mischa and I are home on the farm for the weekend. Mischa and I are home on the farm for the weekend. And we're loving it.
It isn't one or the other. Farmers care about all It isn't one or the other. Farmers care about all of it.

#agriculture #farming #sustainablefarming #sustainability
I threw a birthday party for Mischa! It was over t I threw a birthday party for Mischa! It was over the top and wonderful. And she had so much fun surrounded by people that love her. 💕

Thanks to everyone who came out to celebrate my little love. 💜
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