If there is one thing I’m not a big fan of, it is marketing gimmicks aimed at the food-consuming public. That’s why I am a big fan of Sanderson Farms. Instead of utilizing these gimmicks like so many other companies, it has decided to stand against them and make consumers aware of them.
You may have seen television commercials like this one:
I love it! Not only is the company pointing out that these claims are just about marketing, they also take the opportunity to set the record straight. Furthermore, the company uses its website to myth bust some other common marketing tactics and ease consumers’ concerns. The company’s website tackles 3 common myths perpetrated by some other poultry companies.
Myth #1: Only chickens raised without antibiotics are safe to eat.
The reality: None of the chicken you buy in the grocery store has antibiotics in it. By federal law, all chickens must be clear of antibiotics before they leave the farm.
Myth #2: Chickens are cage raised.
The reality: None of the chicken you buy in a store is raised in a cage. Chickens are raised in spacious, climate controlled houses where they’re free to eat, drink and walk around all they want.
Myth #3: Chickens are fed hormones and steroids.
The reality: Hormones and steroids are never given to chickens in any way. In fact, hormone and steroid use in chickens has been banned in the US since the 1950’s.
You can learn more about each of these issues and others by visiting the company’s FAQ section.
I really wish more companies would try this approach and stop utilizing fear-based marketing instead. Sanderson Farms has decided to be honest and truthful with its consumers, not just try to sell its product with whatever fancy slogans it thinks will work the best. This promotes a relationship of trust, honesty, and respect between both the company and its consumers. It also doesn’t make anyone the bad guy…except maybe the other poultry companies using such an approach.
Disclosure: This post is part of a paid sponsor program with Sanderson Farms. However, as always, the opinions expressed herein are my own.
