The word is a darling of the environmental movement. It has become synonymous with “going green” and “environmentally-friendly.” We see it everywhere in activist circles: internet graphics, newsletters, organization titles, and marketing materials. There are food labels claiming that products bearing the label are “produced in a sustainable manner.” Even building materials for houses and commercial buildings now claim to be sustainable. If the word sustainability is attributed to a product, program, or organization, there is a general feeling that it must be good.
But environmental activists might be surprised to learn that the word is now being used by some untraditional groups, organizations, and people.
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[This article was originally published on AGDAILY as a guest column.]