GMO Labeling: Don't Stop Now - The Farmer's Daughter USA

Great article from Pork Producers about the defeat of Prop 37 in California. Essentially, he explains that it wasn’t all the money that companies poured into the campaign that ultimately won. Rather, it was the truth was finally made known. The supporters of labeling wanted consumers to believe this stuff was bad and dangerous. The other side started pointing out the flaws in that argument and won.

Read:

In the wake of a 56%-44% defeat of California’s Proposition 37, which would have required labeling of genetically engineered foods, the San Francisco Examiner newspaper’s online editorial asked the relevant question:

“Polls routinely show that 90% of all Americans support genetically modified food labeling. So how is it that California’s Proposition 37 was defeated so soundly yesterday?”
Here’s their answer:

“A last-minute $45-$48 million advertising campaign by multi-national food corporations asking the state’s voters to vote No on Prop 37. [It] would seem that pure, old-fashioned, repetitive advertising carried the day.”

Maybe money was the deciding factor, but allow me to amplify that insight somewhat: Prop 37 failed because it was a lousy law that was fatally positioned by the organic and natural foods interests that drummed up the measure in the first place.

Here’s why.

Finish here.

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