While other restaurants are busy calling farmers lazy, at least one establishment is thanking farmers for their contributions to our food supply.
Culver’s restaurant has a campaign currently underway where people can send a “thanks” to farmers and, in return, Culver’s will donate $1 to the National FFA. The beautiful thing is that the campaign manages to appreciate the hard work farmers without all of the fear mongering other companies use:
Instead, the Culver’s story recognized real U.S. agriculture. It recognized that we’re already treating our animals responsibly, that we’re all working our tails off to nourish the soil – organic or no. Without distinguishing between someone’s definition of “sustainable farmers” and “unsustainable farmers,” Culver’s made the best value judgment of all: U.S. agriculture gets better every day. And more sustainable, with every bit of information we learn about our soils, our crops and our nutrients, which we then apply on every acre. And in throwing in that question about feeding 155 people, they recognized that efficiency – and well-fed people – are a good thing.
(Indiana Farm Progress – bonus, see the kid’s meal bag that promotes US agriculture).
The restaurant itself was founded in 1983 by George and Ruth Culver’s, who had ties to farming. George was the grandson of dairy farmers and worked in the dairy industry himself before starting the chain. Like 90% of today’s farms, Culver’s was a family run restaurant with George, Ruth, and their kids. Maybe that’s why they appreciate farmers so much — they recognize hard work when they see it.
Included in the campaign is this commercial that you may have seen on television:
A big THANK YOU to Culver’s for recognizing the hard work of American farmers. We certainly appreciate the recognition. Next time I’m not sure where to stop, Culver’s is definitely going to be on the top of the list.
If you’re interested in the “Thank You Farmers” campaign, you check out the website here.