Uh oh… Chipotle is making more embarrassing headlines!
Mark Crumpacker is currently Chipotle’s chief creative and development officer. Even if you don’t recognize the name, I’m sure you recognize his work. In 2011, Crumpacker and his team at Chipotle crafted the “Back to Start” video with Willie Nelson, which lauded “sustainable” agriculture and small farmers. Having so much success with the first online video, Crumpacker came up with the idea for “The Scarecrow” in 2013. Chipotle’s founder Steve Ells credited Crumpacker with spreading the chain restaurant’s message about food. Crumpacker also had a hand in creating the “Farmed and Dangerous” miniseries that mocked “big ag” on Hulu. In 2014, Crumpacker was rewarded for attacking family farms by being named the Brand Genius winner for restaurants.
And he just got caught in a drug scandal!
Crumpacker was charged with possession of cocaine. According to the indictment, he was one of 18 people named as repeat buyers of cocaine from a drug delivery service. The indictment was filed by Manhattan prosecutors. Crumpacker has since been put on administrative leave from Chipotle and other executives are currently filling his role at the company.
Animated videos. Smear campaigns. Attacks on family farmers.
I’ve documented Chipotle’s attacks on conventional family farmers multiple times. While I certainly don’t want to celebrate at Crumpacker’s bad luck getting caught allegedly engaging in criminal activity, I will point out the hypocrisy. His claim to fame is tearing down hardworking and honest farm families. He wants our food to be held to a higher standard. He wants to dictate was is right and wrong in agriculture. He wants to tell everyone how it should be done. Yet, he can’t be bothered to (allegedly) follow the law.
Unreal.
